We monetise online video content by automatically ensuring it’s:
1. Tagged
2. Searchable
3. Indexed into the Search Engines
4. Contextually Ad Targeted
We automatically generate full Text Transcripts from any video file
The common hurdle stopping organisations unlocking the value from their video revolves around how to organise and tag it so that the nuggets of information can be surfaced to users.
With many companies sitting on decades of video footage, the idea of doing this manually is quite simply a non starter. Thankfully, we have the solution that can automatically transcribe your video footage into a time stamped xml document so that users can finally search inside videos.
We allow Users to “Search Inside” the video content
Once we have the XML transcripts for the videos, we index the content into a proprietary database to produce a “Concept Signature” for every individual video transcript. These concept signatures can be thought of as the Video’s Digital DNA and it allows us to automatically figure out what each piece of video is “all about”.
Your visitors can find all of the relevant results for their searches across all of your content (text, audio and video) in a single, integrated search.
Once we automatically discern the different topics discussed in a video clip we provide users with ways to actually “search inside” the video and give them a unique way to truly explore and discover the multimedia footage you have. A site user visiting your site usually has a concept of what they want to see on a website. This could be something as vague as “interesting stuff” or it could be a very specific requirement. Whichever it is, a site must provide clear paths that can help the user find what they need. We do just that.
Once we have the video’s Digital DNA, we automatically identify and extract the contextual relationships that exist for all the words contained within your videos, and continually update these relationships as new video is added.
With this unique ability, we can automatically assist the user to navigate and explore the information contained within your videos by presenting them with what we call “Information Triggers”.
The triggers are presented in the form of relevant, related key words or phrases and are dynamically generated to deliver items that relate to the video content that is currently on view.
Clicking on a trigger focuses the users attention in a particular direction; offering new video content that matches the declared interest of the user, not just delivering a new unrelated search path. This creates an environment for natural exploration and discovery whilst enabling a “Multi-Click” strategy that benefits the site owner and enables the user to simply but effectively find the video clip they wanted, whether their initial requirement was general or specific.
We automatically generate Search Engine-Friendly web pages from your video content
Optimising your video for inclusion in the Search Engines is one of the biggest opportunities and challenges for organisations in the ever changing and complex world of video search. We unlock the true value of your video content and at the same time make it for easier for search engine spiders to follow.
…media owners with decades of footage are literally sitting on a gold mine of untapped revenues and we can unlock its true potential.
Up until now, search engines have tried to index the tags and text description of videos to provide a more accurate picture of what the video is about. This is unsatisfactory as many videos are not tagged at all and those that are, contain either limited, obscure or misleading text. All of which make it very difficult for the search engines to present the most relevant videos to their user as they simply have no way of identifying accurately what the content in the videos is about. Thankfully we have a solution as we are able to automatically transcribe your video content and let the search engines accurately index the content you have, so that they can include it within their search results.
With all the major search engines now integrating video and images within their results pages, media owners with decades of footage are literally sitting on a gold mine of untapped revenues and we can unlock its true potential. With your video content transcribed and the topics of the videos automatically extracted, we can guide the search engine spiders to follow these new pathways and index these new topic areas.
Each time the web spiders follow a new pathway it automatically creates a brand new HTML Topic page with new relevant content. These pages are updated and adapted every time new video content is added to the CMS, a task that would be extremely difficult and expensive to achieve if it had to be done manually.
The result is exponentially more pages being continuously indexed into the search engines, increasing your video content’s visibility within the search engines, therefore incrementally increasing referral traffic to your web sites.
We help you contextually match the right segment of video content to the most relevant advertisement
The days of only using the video title or any other meta data (if there is any) to match alongside your video ad server is changing.
The real winners in online video will be those that can display the most relevant ads at the most appropriate time in the most convenient way to the user.
With online video consumption growing at a phenomenal pace, the advertisers are naturally following the eyeballs and a new breed of video ad servers are emerging with new sophisticated ways to engage with the user as they watch the video. The real winners in this market place will be the ones that can show the most relevant ads at the most appropriate time in the most convenient way to the user. With your Video content now transcribed, the changing concepts discussed from within your video can automatically be extracted and matched with your ad server and overlayed at the appropriate time within the video.
So not only can advertisers ensure their content shows up around certain keywords within your videos, they can now ensure their brand is associated with spoken concept.
